Unity08 hits the "Pause" button

I can't say I'm surprised, or even hugely disappointed, but it is a little sad:

We were caught in a peculiar catch-22; we wanted to break the dependence on big money by getting lots of small contributions from millions of members, but needed some up-front big money to help generate the millions of members to make the small contributions. And the FEC (in effect, an arm of the parties) didn't let that happen. We have challenged this ruling in the federal courts, but are still awaiting a decision and time is running out.

And so reluctantly, especially given the volatility of the present situation, we're forced to scale back - not cease - our operations and suspend our ballot access project. Our website will become less interactive (it takes staff to answer hundreds of e-mails a day) and we can't in good faith make the $5 million commitment necessary to make a serious start on ballot access.

To be honest, with Obama/Huckabee/McCain reaching-across-the-aisle, and Bloomberg planning a bipartisan bid, I'm not sure Unity08 matters anymore. I'd like to think that they'd have done better if they'd taken my advice, but frankly the FEC ruling is what probably did them in. Ah well, hopefully they can at least with the court case so that Unity12 can give it another shot, in case it is needed...

Unity08's website now live

Looks good so far. I'm already working on building my political capital, particularly through the forums. I may even end up helping run the California group....

Unity '08 getting its game on with new website

Or hopefully they will soon. If they really pull this off, I'll probably retire this blog in order to build "Political Capital" on a new Centroids group blog on their forums...

Rank the Candidates & the Issues

The second version of the survey -- well worth taking.

We've invited you to take and publish this study because we've seen that your site actively discusses politics and the state of the nation. It is crucial for us to include as many American citizens as we can so that we can truly start discussing the "crucial" issues facing the country and how to resolve them... before it is too late.

Take the Unity08 Opinion Survey

At long last, a concrete opportunity to help shape the direction of the Unity08 movement: take the new Unity08 survey.

More and more we are hearing about the frustration that Americans are experiencing with the direction of the country. We want more choices and more opportunity to be heard. And recently, the press and public are awakening to the potential power of Unity08 to change American politics for the better.

We will succeed, but only if we can involve millions of Americans in the ranking and discussing of crucial issues, drafting of top leaders, and the nomination of a candidate team to run on the Unity08 ticket.

Perhaps the most intriguing aspect -- beyond the breadth of topics covered -- is their clever "click on a line" UI to let you express finely-graded preferences. Nifty!

CSM on 'post-partisan' Unity

The Christian Science Monitor follows Time Magazine in focusing on Arnold-Bloomberg centrism, but goes one step further by talking to Unity08:

The New York mayor and the California governor are hammering a note that resonates with the public. Seventy-five percent like leaders who are willing to compromise, and 60 percent like leaders whose positions are a mix of liberal and conservative, according to the Pew Research Center for the People and the Press in Washington.

"The analysis [of Bloomberg and Schwarzenegger] is exactly correct," says Doug Bailey, cofounder of Unity08, a group that wants to nominate a bipartisan "unity ticket" for the 2008 presidential election, using a first-ever online convention. "The people know the system is broken at a time when there are more crucial issues in front of the government than at any point in our lifetimes. Yet they know the two parties can't sit down and talk in any effective way."

A Product Manager's Proposal for the Unity08 Process

As a Product Manager in Silicon Valley, the three questions I ask about any problem are:

1. What do we want the customer to experience?


2. What technical innovation is necessary to achieve that?


3. What are the opposing systemic forces that need to be overcome?

For Unity08's nomination process, I believe the goal is to:

Engage a broad spectrum of American citizens
in selecting an optimal, bipartisan Presidential ticket.
through effective presentation of all relevant data

To me, the key word is "engage." If the Unity08 experiment is to succeed, we need to find a scalable way to actively engage a diverse pool of delegates in the hard work of interviewing and analyzing potential candidates; otherwise, it will become a mere popularity contest.

So, how does effectively enfranchise a large (and constantly increasing) community composed of diverse -- even contradictory -- viewpoints?

A. Self-Organizing Caucuses

We do it the way nature does it: through "spontaneous self-organization." In political terms, we enable the easy formation -- and self-policing -- of innumerable "caucuses." The goal is to create little "micro-communities" with their own governance and agenda, so that individuals who share a similar mindset can work to refine that into specific questions, positions, and policies. This gives new joiners an easy way to find a "home" in the vast see of Unity08 delegates, which in turn rewards those communities that are both welcoming and clear in their communication.

B. Nominated Questions

Having established these caucuses, we would then leverage them to nominate *questions* for the various candidates. This would need to be an iterative process, as we would want questions to be refined, merged, and split in order to best reflect the mood of the population as a whole. Once we've obtained a mostly-orthogonal set of questions, there would then be an internal poll (perhaps using Approval Voting) to pick a reasonable set that all candidates must address.

C. Remixable Answers

Here's where it gets interesting. In addition to written answers, I would encourage candidates to submit video responses of arbitrary length -- and not just to the mandatory questions, but any other questions they felt were important to them (or the caucuses). These would then be available on, e.g., YouTube, or even CSPAN.

And if the candidates were brave enough to grant appropriate rights, I would want to give Unity08 delegates permission to *remix* those videos into condensed position summaries -- though those remixes would need to be clearly labeled as such, follow certain guidelines, and only be available to registered delegates (unless approved by the original speaker). This would give the uber-wonks the opportunity to streamline and customize their candidate's message for those who lack the patience to listen to the whole thing, without necessarily reducing everything to sound bites. Importantly, any such remixes would need to include links back to the original source material, as well as to any rebuttals the original author chose to make.

The goal, ultimately, is to create the tools for a sustained, passionate, yet civil dialogue around all these matters, by using modern technology to involve ordinary Americans in the process.

D. Approval Runoff Voting

The final way to engage voters is to adopt a "March Madness" approach to voting, where the field is progressively winnowed down to 16 candidates, then 8, then 4, 2, and finally 1. This allows excitement to build (a la American Idol), and encourages delegates to learn more and more about fewer and fewer top contenders. This should also mesh well with the ongoing influx of new delegates. Each voting period should be multiple days (including a weekend), to maximize opportunities to participate.

The best mechanism for this (IMHO) is what I call Approval Runoff Voting, where at each "tier" voters can select as many candidates are there are "seats" available in the next round. For a given tier, this is the exact same process used for electing County Commissioners in most states, so it shouldn't be that unfamiliar; plus, individuals who don't care about the complexity can simply select their single favorite. However, unlike Instant-Runoff Voting (IRV), we have a better chance of a weaker "consensus" candidate surviving the initial rounds. Plus, the desire to attract multiple votes should discourage unsportsmanlike sniping among the candidates.

I believe that this approach has the best chance of providing a positive user experience for all Unity08 delegates, by maximizing their opportunities to be heard while minimizing the risk of negative interactions. In addition, I believe it would be relatively straightforward to implement this with fairly minor modifications to existing tools.

-- Ernest N. Prabhakar, Ph.D.

Thoughts on Community Governance

One of the biggest challenges for Unity08 is nurturing healthy community discussions. Here's a few resources worth reading about both structural and economic levers:

A Group Is Its Own Worst Enemy by Clay Shirkey

How To Keep Hostile Jerks From Taking Over Your Online Community by Cory Doctorow

The "Karma" economy as envisioned by Cory Doctorow (again)

"Game" economies

Seth Godin on Reinventing Democracy

My man Seth Godin riffs on ideas for how to update our electoral process to reflect the needs/challenges/opportunities of modern society, rather than clinging to 1840's-era conventions.

If I ran a party and wanted to increase my chances of getting elected, I'd figure out how to turn the primary process into something that was simultaneously more interesting and more likely to lead to large numbers of my party turning out to vote in the general election. Instead, it's almost guaranteed to do the opposite.

Worth reading the whole thing. More importantly, it is worth implementing!