All of the founders recognized that this new technology was poised to transform politics, just as greatly as television had in their own era. They had seen television’s effect on the political process grow more and more pernicious as the years went by, poisoning the dialogue while forcing candidates to raise ever-greater sums of money to pay for it. They recognized that the Internet, in its political infancy, was a force that could still be shaped for good.
Importantly, this isn't the lament of academic outsiders, but the very insiders (from the years of Ford and Carter) who had helped make TV the political monster that it is today -- and have undertaken a quest to redeem themselves!
The other juicy tidbit is the fact that by deliberately calling it Unity08, they've signalled that they:
envision their enterprise not as the establishment of a permanent third party but as a one-shot affair—a dose of medicine strong enough to bring the two parties to their senses.In addition to the inherent optimism of putting all their eggs in one basket, this (and their ages) ensures that they aren't trying to turn this into an ongoing political monument to their own egos. :-)